A Behind the Scenes Glance at the New Look & Logo for the Tempe Chamber

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New TCC Logo

 

The Tempe Chamber of Commerce is excited to announce the launch of a new brand identity and logo. As an organization that is committed to serving the vibrant local business community, we have decided to commence these changes in order to keep current with the modernization and growth of the city and its abundant thriving business community.

The future of Tempe is bright and we look forward to seeing new and existing businesses find success. To keep in line with the current growth and changes, we updated the look of our organization’s brand and logo. We worked with Zachary Colman, an ASU alumnus and owner of local marketing agency Creatitive, to undertake this important endeavor.

The new logo authentically represents both our organization and the businesses in the community we serve. Through a series of online surveys, rounds of voting, and intensive meetings, we were able to develop a final design.

“As part of our strategic plan, the Tempe Chamber Board of Directors is pleased with the new logo. We feel it is contemporary, yet classic,” said Board Chair Dawn Hocking.

The Chamber’s new mission statement embodies our current work, ideals, and vision for the future: “We serve as the voice of business, a catalyst for economic growth, and a champion for a strong community.”

It is our hope that these changes will continue to bring recognition to our city as a leader in change and innovation and showcase the impressive success of its business community. Our logo is just one more way that we can show the world that we are catalysts for change and stand alongside the business owners of Tempe, united together in our vision.